America’s Car Museum is a nonprofit museum that exists for the purpose of educating visitors about the history and technological advancement of cars. This includes the impact that automobiles have on American culture and innovations created in the automobile throughout history.
|Usability Researcher||10 weeks||www.usertesting.com|
With a team, I conducted a usability research study on the America’s Car Museum website. The study method was an unmoderated remote test given via www.usertesting.com. The focus of the study was to learn if the website communicates information clearly. Specifically, we wanted to know if the website was easy to navigate, if users could find which exhibits were currently on display, and if they could find the activities to do at home with children.
The study resulted in recommendations for design changes with potential to impact the effectiveness of the website to reach the target audience.
In the spring of 2020, I participated in this group project at the University of Washington. As a team, we developed a research document that included the background, goals, and possible impact of the usability study. Together, we developed research questions, screening questions for the test participants, tasks that the participants would perform, and a script to present the scenario and tasks during the study.
Independently, I reviewed videos of five test participants and gathered data on the results. I created a spreadsheet to help me understand the findings of this study. I then used the spreadsheet to create a report outlining the finding of the usability research study.
We developed the following list of questions to guide our research. These questions led to the development of the tasks that the users would perform during the usability test.
We created the following list of tasks that the user would perform during the study.
Overall, the navigation headings were found to be clear and easily understood. However, the “Fuel for Home” heading seemed vague and was misunderstood by some test participants. Additionally, there was confusion among participants as to which exhibits were currently available for viewing.